The photographic art you choose to place on your wall is ultimately the result of the vision of the photographer. This vision, coupled with what you wear to your session, the environment, the lighting, even the mood the subjects are in at the time of photographing creates the work that you will want to proudly display on your walls forevermore.
What custom photography ultimately is all about is choice and experience (as in THE experience). Custom photography is about finding someone who will photograph your family, give you devoted 1:1 attention without worry of the next ‘in line’ or the feeling of a crowded portrait studio. A custom photographer will typically show you a fairly extensive gallery culled to only show the good images that meet the photographers’ creative sensibilities. Often the images are fully edited images-color corrected with blemishes and undereye circles removed. Custom photographers are also known as boutique studios, offering a range of products and unparalleled service. Think Lexus vs. Hyundai, think Nordstrom vs. WalMart.
Custom photography should have you, the client and your experience in mind.
Custom photography is more of a luxury than your entry level cookie cutter chain experience. Custom photography truly is not for everyone, it requires a level of commitment, investment in time and money, forethought and planning on the part of the subject/client and requires a larger time commitment for the photographer as well.
Clients who enjoy taking a more active role in the creation of their families’ memories have the desire to have portrait art that is truly personalized. These more discerning clients have been known to budget and allot time for a custom photography session. Many clients opt for it to be a once a year special experience, some opt to have custom photography sessions done to record their child’s stages in life. Having said this, it is clear that custom photography is not in everyone’s budget, it is something that most families save for to splurge on from time to time to memorialize their children as they really are (not posed and primped in the cookie cutter studio setting).
There is a great deal of time involved in creating high end custom photography sessions for a client. The luxury of great service, better choices and a supberb end product. The result of all this are heirloom quality images. The time invested at the session is only a small portion of time involved in this process.
Custom photography has been likened to purchasing a fine vehicle. To get to point B from A let’s face it, even a bus ride would suffice. If you want to luxuriate in a finely appointed vehicle, customizing your own experience by listening to smooth jazz while sitting in a climate controlled setting adjusted purely for your comfort in a body hugging leather interior, perhaps that Lexus you so desire is your cup of tea. Custom photography is much the same cup of tea. It is the Lexus of the photography world. It is where the intangibles make the experience truly wonderful and the images themselves make the investment of money and time truly worthwhile.
The knowledge that your final images are the result of someone caring about those moments so much that they take extra time ensuring that the artwork you receive is good enough to stand by with their name on it. That level of quality and commitment is all but lost in the age of “mass produced,” “mass marketed,” corporate “everyone is a number”. Custom photography is based on being unique to you. How great an experience would be, to be able to sit back and allow a photographer to do this highly custom work for images that you will most likely cherish for a lifetime?
Keep in mind more than anything that the Lexus will never appreciate in value the way your portraits will. The portrait art you become invested in from your custom photographer will no doubt increase in value and become more priceless as the years pass.
This excerpt was written by Marianne Drenthe. More information about custom photography may be found here: http://www.professionalchildphotographer.com/